Innovators outside of the establishment, CF Educational Solutions develops and deploys solutions that help the American school system’s most ambitious collective project of creating better human beings. And to lead a charge like this one, CF Educational Solutions needed a partner to help them create a multifaceted brand system that focused on their mission of student success.
A New Brand System
The foundation of the business is rooted in four big ideas. Future ready students, continuous improvement, technology integration and parent and business engagement. Each idea and it’s solutions prioritize the students, working through systems, and choosing solutions based on results. Our visual language mirrored that approach with a heavy focus on portrait photography, layers of geometric shapes showcasing progress and movement, a color palette contrasting old versus new, and eye-catching data visualization to spotlight this work’s tremendous impact.
A New Digital Home
The team at CF had all the necessary component parts to create big waves in the education sector, but they needed a place to call home on the web. Their story and experience needed to be curated, structured, and shared, along with other prime business functions. Our process started by clearly understanding how CF ran their business through the existing digital channels, how their audiences engaged them and what gaps needed to be filled with a new web presence. Then our team at Owl & Key worked closely with our partners at CF to create a new website that embodies the 30+ years of educational experience they wished to share. Through a new information architecture and content strategy we were able to design and build a fully responsive experience that showcased the company’s core services, education philosophies, multi-state impact, and help users better engage with the brand through online schedule management. Additionally, O&K helped to migrate CMS platforms for easier content management and flexibility for the team at CF. Topping it off with a seamless website launch for an appearance at one of the country’s largest educational conferences.