DraftMates activates an entire donor base to give in a fun, fresh way - whether you’re into fantasy sports or not. Each week, fans of a cause choose who will perform best in major events (ranging from pro sports to entertainment industry award shows) while making a gift to that cause with their entry. DraftMates approached Owl & Key looking to extend their current native applications , which launched the company early last year, to gain more engagement from donors and nonprofits. Our first challenge was to fully understand the business mechanics in order to design and create an intuitive, responsive web application that promoted ongoing giving.
A New Way To Give
Our approach was to create a familiar, engaging experience that elevated the nonprofits who champion causes everywhere, and promote the impact giving has on the world. A weekly donation of a single dollar can feed families for months, and in order to change the collective’s mindset on giving, we had to make it fun and easy. The web application allows for easy exploration of the causes near you, staff picks and the most popular causes at any moment. Further, the gameplay (which started with NFL) has created a brand new way to connect with friends or those who share the love of a cause. Find your cause and start playing for the greater good!
From certified GuideStar nonprofits, to athletes and influences, or companies that care, this platform is helping drive ongoing donations for causes everywhere by activating support through fundraising contest. It’s not gambling and DraftMates isn’t a fantasy sports operator. There are no cash winners. The only payouts are to Guidestar-verified 501(c)(3) organizations. O&K continues to work closely with the team at DraftMates through strategies to evolve functionality, design seamless workflows for new features, and create design systems for both the marketing website and web application frameworks.
Responsive web applications
User experience design
Digital product development
In the wild