Hopewell Works approached Owl & Key from the very start to help create a foundation for the new brand. We dug into our history books for this one, providing a new brand identity system that was a reflection of a culture that existed centuries ago. The Hopewell culture refers to an artifactual-observed culture and way of life that developed across the Midwest, with its epicenter in Ohio. It's well-known for its intricate trading systems, development of agrarian tools, and an artisan class. Ahead of its time, the Hopewell culture engaged all of the professions to create a thriving society, much like the new Hopewell Works aims to achieve today.
Once the brand aesthetic had been established we had to capture it for use and application. Like all brands we have the opportunity to work with, we created a source for this new foundation, a book, to provide a consistent guide for the company moving forward.