Owl & Key
Details

MarketingWorks

Navigating change from the inside, out. Marketing Works is an integrated B2B marketing agency with roots that go back 35 years in the Columbus community.

Details

Details

When we first met Marketing Works in 2014, the company was beginning their multi-year leadership transition strategy. With that change came two very big needs: 1) employee engagement support internally and 2) a new brand and digital presence externally.

People processes for growth

People processes for growth

We deployed our Employee Engagement Program to assist with the team’s overall experience, health and growth. With an eye on the business goals, we worked to align the people and processes needed to navigate the changing cultural landscape. Employee Growth Dashboards, weekly coaching sessions and monthly employee engagement reports kept communication open and direct all while ultimately aligning the leadership with their team members.

A fresh identity

A fresh identity

Externally, Marketing Works needed a brand and digital presence to match the more modern, changing vibe that was happening internally. The goal was to maintain the strong brand equity that had developed over several decades while showcasing a new, fresh face and suite of services. We aimed to highlight their excellent client case studies, promote the company’s thought leadership and ultimately market the agency’s strongest product - their 360 Marketing Process.

Services Provided

Services Provided

Responsive website

User experience design

Visual design

Creative direction

Brand standards

Brand & identity design

Business consulting

Growth opportunities

Operational excellence

In the wild

www.marketingworks360.com