PATH is more than just a research company. They understand that data is only useful if it impacts your customer and employee experience. And processes become meaningful not because of what goes into them, but because of what comes out. While the results are proven, the story was hard to grasp, and that’s where we began. Together we embarked on a full renaming initiative for the company and a new responsive website to better communicate their mission through the solutions and processes they have provided since 1984, but with a fresh new look.