Owl & Key
Details

PATH

PATH is a multi-generational family business that has been focused on proving through research and data how the human experience drives business growth for more than 34 years. Their diligent focus on people, meaningful relationships and impactful experiences have been what fuels their clients’ growth, and their own.


Details

Details

PATH is more than just a research company. They understand that data is only useful if it impacts your customer and employee experience. And processes become meaningful not because of what goes into them, but because of what comes out. While the results are proven, the story was hard to grasp, and that’s where we began. Together we embarked on a full renaming initiative for the company and a new responsive website to better communicate their mission through the solutions and processes they have provided since 1984, but with a fresh new look.

Path-Naming.jpg
Path-Website-Mobile.jpg
Services Provided

Services Provided

Naming

Responsive website

User experience design

Visual design

Creative direction

Content strategy

Copywriting

In the wild

www.pathgrowth.com