You’re ready for the leap…corporate to entrepreneurship.
The good news - you don’t need to have your leap all figured out already. And you don’t have to do it alone. You just need to start giving space to your idea.
Too many people live their whole lives regretting that they never tried.
You know in your heart that you’re made for something different or more. You don’t quite fit the traditional corporate structure. And you have ideas! But you often get stuck on “when” and “how” to make the leap. You’ve chosen to tuck those dreams away - until now.
We know what makes seemingly “absurd” ideas become reality.
And it doesn’t include the typical answers for “how to start a business.” Instead, we have a proven pathway that turns “what if” into “let’s do this” through…
✅ Step-by-step frameworks to clarify your vision and turn it into immediate momentum
✅ Personalized guidance from expert guides who have walked in your shoes
✅ A small cohort community for accountability, encouragement, and shared perspective
✅ A clear, customized roadmap for your 2026 leap into entrepreneurship
MEET YOUR GUIDES + WHY WE CREATED THIS
Krista Franks is a Master Guide, Wellness & Self-Care Educator, and the co-founder of Owl & Key — a pioneering platform in the next generation of intentional living.
Hi, I’m Krista. For over a decade, I’ve guided thousands of individuals through transitions, reinventions, and breakthroughs — helping them move from burnout and disconnection to clarity, wholeness, and fulfillment.
I used this methodology for my own transition into Entrepreneurship over a decade ago and have continued to use it to expand into what Owl & Key is today. We’re now a nationally-recognized Lifestyle Design company having worked with Fortune 500 companies, CEOs, Professional Athletes, Industry Leadership Groups and more.
Erin and I created this specific offering for the people just like us. People with big ideas (and hearts), and who also value a strong foundation to thoughtfully make those ideas a reality.
This program does just that. We won’t force your change but instead invite your clarity to surface while collaborating on creative ways you can bring your vision to life. You’ll be amazed at what’s possible within a year.
MEET YOUR GUIDES + WHY WE CREATED THIS
Erin Shems is a 2X Founder, Mental Health & DEIA Advocate & Certified Owl & Key Guide
Hi, I’m Erin. I’m an LA-native and an ambivert with a love/hate relationship with rules and the sense of humor of a 12-year-old boy. I like to keep things fun.
After 10,000+ projects with creative in-house and agency teams for brands known worldwide, most recently at Mattel, I said "Bye Barbie!” and blew up my 29-year career to prioritize mental health and burnout recovery.
I used Owl & Key's Strategic Planning for Life framework to go from "what if" to "let's do this." And while I was at it, I become a Certified Owl & Key Guide.
I went on to found Ezippy Co., a creative ops agency making work suck less for creative/marketing teams, and I recently co-founded The Recess Reset to bring wellness breaks to businesses.
I passionately advocate for mental health, help others navigate workplace shenanigans, and want people to have fun at work, 'cause life is too damn short.
Bringing this program to you with Krista is a way that I can help others do what I did - take back their time, focus on their mental health, redesicover their passion and live with more energy.
THE PROGRAM
Why it Works
This 9-session guided, interactive program takes you out of scattered Google searching and random AI Chats that you piece together with the only free minutes you have every day…and plops you into a proven design methodology, inspiring community, and action-inspiring sessions that will get you confidently moving forward immediately.
Live Interactive Sessions
1-hour group sessions each week (Wednesdays at 12 p.m. EST).
Personal guidance to break down specific barriers & move forward authentically.
1:1 Collaboration
Step-by-step frameworks to clarify your vision and map intentional next steps with our proprietary Strategic Planning for Life process.
Proven Structure
A small cohort community for accountability, encouragement, and shared perspective.
Community & Connection
A clear, customized roadmap for your 2026 leap into entrepreneurship.
A Plan for 2026 & Beyond
Ongoing Support
Stay connected to your Guides & Cohort throughout 2026 in the Owl & Key UNLOCKED Community.
Results you want now, not someday.
The Owl & Key community is a diverse collective of individuals from all walks of life, each creating a life filled with clarity, confidence, and purpose. Their journeys show what's possible when you unlock your potential with intention, and their stories reflect the extraordinary transformations waiting for you, too.
58%
85%
Increase in
clarity & purpose
Increase in
overall well-being
91%
Increase in empowerment
GET STARTED
Join the Corporate to Entrepreneurship Program
You don’t need to have it all figured out. You just need to start. Good news, you don't have to do it alone! Join Krista, Erin and a group of other creatives and aspiring entrepreneurs for this 9-week virtual experience. We kick things off Thursday, November 6. Spots are limited. Doors close November 1st!
Paid In Full
$990 one time payment
✅ 9 Live Interactive Sessions
1-hour group sessions each week (Wednesdays at Noon EST). Starting November 6 (off Holidays)
✅ 1:1 Collaboration
Personal guidance to break down specific barriers & move forward authentically.
✅ Proven Structure
Step-by-step frameworks to clarify your vision and map intentional next steps with our proprietary Strategic Planning for Life process.
✅ Community & Connection
A small cohort community for accountability, encouragement, and shared perspective.
✅ A Plan for 2026 & Beyond
A clear, customized roadmap for your 2026 leap into entrepreneurship.
✅ Ongoing Support
Stay connected to your Guides & Cohort throughout 2026 in the Owl & Key UNLOCKED Community.
2-Payment Plan
$495/mo for two months
✅ 9 Live Interactive Sessions
1-hour group sessions each week (Wednesdays at Noon EST). Starting November 6 (off Holidays)
✅ 1:1 Collaboration
Personal guidance to break down specific barriers & move forward authentically.
✅ Proven Structure
Step-by-step frameworks to clarify your vision and map intentional next steps with our proprietary Strategic Planning for Life process.
✅ Community & Connection
A small cohort community for accountability, encouragement, and shared perspective.
✅ A Plan for 2026 & Beyond
A clear, customized roadmap for your 2026 leap into entrepreneurship.
✅ Ongoing Support
Stay connected to your Guides & Cohort throughout 2026 in the Owl & Key UNLOCKED Community.
3-Payment Plan
$330/mo for three months
✅ 9 Live Interactive Sessions
1-hour group sessions each week (Wednesdays at Noon EST). Starting November 6 (off Holidays)
✅ 1:1 Collaboration
Personal guidance to break down specific barriers & move forward authentically.
✅ Proven Structure
Step-by-step frameworks to clarify your vision and map intentional next steps with our proprietary Strategic Planning for Life process.
✅ Community & Connection
A small cohort community for accountability, encouragement, and shared perspective.
✅ A Plan for 2026 & Beyond
A clear, customized roadmap for your 2026 leap into entrepreneurship.
✅ Ongoing Support
Stay connected to your Guides & Cohort throughout 2026 in the Owl & Key UNLOCKED Community.
