Krista delivers practical wisdom with compassionate clarity that organizations trust.

Blending personal stories with proven frameworks, she helps audiences make sense of change—equipping them with the clarity, confidence, and tools to take action and move forward with purpose.

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Your roadmap to a life by design.

Practical guidance, personal stories, and a proven framework to help you reset, realign, and build a life that actually fits.

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Owl & Key's Strategic Planning for Life™ is a must have for anyone wanting to build self-awareness, achieve goals, and live more intentionally. This book will help you find meaning and purpose while creating a step-by-step plan for living more authentically. I highly recommend it!

Psychologist, White House Panelist, Author, and Speaker

Dr. Melanie McNally

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Order your copy of Strategic Planning
for Life™

The transformation blueprint used by Fortune 500 companies, professional athletes, and people just like you to create meaningful change that lasts.

Paperback Version & Kindle Edition available today!

Strategic Planning for Life™ is not your typical self-help book—it’s a practical, proven framework for designing a life rooted in clarity, purpose, and alignment.
Whether you're feeling stuck, burnt out, or simply ready for more, this guide walks you through the same intentional process used by thousands to rediscover what matters most and build a life that reflects it. It’s part reflection, part action plan—and it’s built to meet you exactly where you are.
Interested in ordering multiple copies?
We offer special bulk pricing for conferences, corporate events, workshops, retreats, and leadership programs. Whether you’re equipping a team or inspiring a room, Strategic Planning for Life™ is the perfect tool to spark meaningful change.

Email us at hello@owlandkey.co to get started.

Perfect way to figure out what you want

I was feeling stuck. Working through this book has recharged me and given me the direction I was lacking. I plan to re-do these exercises every year and love that I can look back at my answers to see how they've evolved.

Bethany F.
Verified Purchase

The nudge I needed

I used strategic planning for life two years ago and within less than a year had repositioned the most important things in my life to give more growth, happiness and peace. Even if you're happy with where you are in life, this can take you to a level you didn't imagine possible. It's the best money you'll have spent in a long time! I just bought 3 to give to a few family members so they too can experience this magic.

Michelle R.
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Truly life changing

Such a great book to help guide you through what your priorities and goals are in life!

Mom of 4
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Amazing life tool!

My husband and I both completed our own copies of this book and were blown away with the methods and results. We're always trying to work on improving ourselves and our partnership, but this helped both areas in leaps and bounds. I think we fundamentally understand one another better now and where we want to go. Not to mention, we had a blast in the process!

Eugenia L.
Verified Purchase

Great tool for couples to plan together!

More Reviews

You’re either letting life happen to you or living it intentionally on your own terms and this process is a great tool to help you figure out what you really want and how best to pursue it.

Within a week of reading it, I’ve already found a friend to get a copy for! It’s a simple and easy to apply framework to help you create version 2.0.

Diana K.
Verified Purchase

Strategic Planning for Life™ is a total gem. It combines strategic questions that inspire deep self reflection and light up your creativity, along with planning opportunities to help you clarify an aligned path forward in life. This book provides the steps to find your answers, for good.”

Psychotherapist & Coach

Ellen Boeder, MA, LPC

About the Author

Krista Franks is a Master Guide, Wellness & Self-Care Educator, and the co-founder of Owl & Key — a pioneering platform in the next generation of intentional living.

For over a decade, she’s guided thousands of individuals through transitions, reinventions, and breakthroughs — helping them move from burnout and disconnection to clarity, wholeness, and fulfillment.

She’s not a therapist. Not a guru. Krista’s power lies in her ability to help people feel seen, safe, and strong enough to choose the life that’s right for them. Her frameworks are intuitive and strategic. Her delivery is elegant and wise.

Krista’s work has been trusted by individuals from AG1, Airbnb, Google, the NFL, Victoria’s Secret, and more. Owl & Key has partnered with companies like Mattel to support employees globally, co-created wellness programming with Headspace, and is now building the first tech-enabled lifestyle design membership — combining reflection, community, and integrative lifestyle science for everyday transformation.

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