Make an impact. Lead with purpose.
The Guide Program is a 9-week immersive training to help you guide others, expand your career, and step into the meaningful work you're meant for.
Want to become an Owl & Key Guide?
The Owl & Key Guide Training Program exists for people who feel called to create meaningful change in the lives of others—coaches, leaders, creatives, and seekers ready to step into their next chapter with purpose.
We’ve partnered with people and leaders from the world's most innovative companies.
Owl & Key Guides have guided CEOs, professional athletes, venture backed startups, Fortune 500 teams, and more. If you’re looking for the following, this training is for you!
✅ Create more freedom and flexibility in your work
✅ Deepen your existing coaching or leadership practice
✅ Facilitate growth within your company, team, or community
✅ Or become a paid Guide inside the Owl & Key ecosystem*
PROGRAM
Becoming a Guide is more than just training
This 9-week immersive training will give you the structure, methodology, and hands-on experience to confidently facilitate transformation—whether in your workplace, with clients, or within the Owl & Key community.
Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST).
Personal guidance to deepen your skills and confidence.
1:1 Mentorship
Hands-on practice in guiding others through the methodology.
Practical Application
Join a network of fellow Guides for ongoing development, collaboration, and support
Community & Connection
Be featured as a certified Guide within the Owl & Key Membership & Community.
Visibility & Engagement
Paid Facilitation Opportunities
Become eligible to join and/or host live sessions and be compensated for your guidance.

GET STARTED
Join the Owl & Key Guide Training Program
Whether you're looking to integrate this work into your existing career, explore new opportunities with Owl & Key, or simply be part of a movement centered around personal transformation, this is your invitation.
Become a Guide: Info Session + Live Q&A
Join Owl & Key Co-founder and Master Guide Krista Franks for a live info session and Q&A designed to answer all your questions about our upcoming Guide Training — and inspire your next chapter.
Paid In Full
$1,500 one time payment
✅ Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)
✅ 1:1 Mentorship
Personal support and development
✅ Hands-on Experience
Learn and apply our proven framework
✅ Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth
✅ Visibility & Engagement
Featured in our Membership & Community
✅ Potential Paid Opportunities
Eligible to join and/or host live sessions
2-Payment Plan
$750/mo for two months
✅ Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)
✅ 1:1 Mentorship
Personal support and development
✅ Hands-on Experience
Learn and apply our proven framework
✅ Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth
✅ Visibility & Engagement
Featured in our Membership & Community
✅ Potential Paid Opportunities
Eligible to join and/or host live sessions
3-Payment Plan
$500/mo for three months
✅ Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)
✅ 1:1 Mentorship
Personal support and development
✅ Hands-on Experience
Learn and apply our proven framework
✅ Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth
✅ Visibility & Engagement
Featured in our Membership & Community
✅ Potential Paid Opportunities
Eligible to join and/or host live sessions
Interested and have a question regarding the Owl & Key Guide Program?
MEET YOUR GUIDE
Krista Franks is a Master Guide, Wellness & Self-Care Educator, and the co-founder of Owl & Key — a pioneering platform in the next generation of intentional living.
For over a decade, she’s guided thousands of individuals through transitions, reinventions, and breakthroughs — helping them move from burnout and disconnection to clarity, wholeness, and fulfillment.
She’s not a therapist. Not a guru. Krista’s power lies in her ability to help people feel seen, safe, and strong enough to choose the life that’s right for them. Her frameworks are intuitive and strategic. Her delivery is elegant and wise.
Krista’s work has been trusted by individuals from AG1, Airbnb, Google, the NFL, Victoria’s Secret, and more. Owl & Key has partnered with companies like Mattel to support employees globally, co-created wellness programming with Headspace, and is now building the first tech-enabled lifestyle design membership — combining reflection, community, and integrative lifestyle science for everyday transformation.
Connect with Krista
From The Community
Real People, Real Results, Real Impact.








































FAQs
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A trained facilitator/coach who leverages the Owl & Key Strategic Planning for Life™ framework.
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After completing the Guide Training Program, you will receive full Guide Credentials, allowing you to integrate this work into your personal or professional life.
As Owl & Key expands, we’ll reach out with any opportunities that align with your skills and interests for potential group or 1:1 sessions.
You can apply the framework in your workplace (a phenomenal leadership development tool), with your own clients, or in any setting where you support others.
While we are actively working to create more opportunities, we cannot guarantee paid guide work immediately after training. As we grow, trained Guides will be prioritized for future roles and facilitation opportunities.
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The Owl & Key Guide Program is a transformative experience for those who want to deepen their learning, help others grow, and become part of a powerful network of like-minded individuals. Whether you're looking to integrate this work into your existing career, explore new opportunities with Owl & Key, or simply be part of a movement centered around personal transformation, this is your invitation to step in and grow.
By choosing to become a guide, and signing up in the links above, you’ll be granted access to the next available Guide Training Session(s) scheduled throughout the calendar year.
Once you complete your purchase, you’ll be granted access to the full Owl & Key Membership Platform, and invited to the upcoming private Guide Training Sessions! We’ll see you there!
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The Guide Training Cohorts are typically scheduled once a quarter, but you can reach out to the Owl & Key team to learn more about the next available training.
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While we are actively working to create more opportunities, we cannot guarantee paid guide work immediately after training. As we grow, trained Guides will be prioritized for future roles and facilitation opportunities.
For each Strategic Planning for Life 9-week class that an Owl & Key Guide facilitates, they are compensated starting at $2,500/class. An Owl & Key Guide can lead multiple classes at the same time or throughout the year depending on availability.
We also have created compensation tiers for our more experienced and successful Guides (prerequisite of completing 10+ cohorts). This allows Guides to plug in when they desire and are available, while earning supplemental income outside of their current positions or ventures.
And there will be opportunities for trained Owl & Key Guides to host community member 1:1 sessions when available. Again, these sessions are not guaranteed, and Guides will be asked by Owl & Key when there are available sessions and classes to facilitate.
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Owl & Key is in an exciting season of growth. For years, we’ve focused primarily on corporate contracts, and we intend to continue expanding in that space. Now, with the launch of our Direct-to-Consumer Membership offering, we’re opening new pathways for impact and engagement.
While we don’t yet know the full scale of what’s ahead, we’re optimistic about the future and know that our Guides will play a central, valued role in our next chapter.

Not Ready to Guide Yet? Become an Ambassador
If you love the work but aren’t ready to step into the Guide role, you can still be an integral part of the Owl & Key movement as an Ambassador.
Engage in the Work – Participate in our UNLOCKED Membership and take a live session
Enjoy Exclusive Perks – Access special discounts and community experiences
Share & Earn – Help others discover Owl & Key and earn referral commissions
Products to live the life you want every day
A self-coaching platform designed to fuel the life you really want. At a cost you can afford. Build momentum, confidence and community.
Strategic Planning for Life™ Book
$19.91
Trust Your Gut Club Tee
$40.00
Unlocked Membership
$19.99/mo
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This program helped me so much. I am in shock about how much clarity it gave me, and how much I was able to actually change in my life.”
