Make an impact. Lead with purpose.

The Guide Program is a 9-week immersive training to help you guide others, expand your career, and step into the meaningful work you're meant for.

Want to become an Owl & Key Guide?

The Owl & Key Guide Training Program exists for people who feel called to create meaningful change in the lives of others—coaches, leaders, creatives, and seekers ready to step into their next chapter with purpose.

We’ve partnered with people and leaders from the world's most innovative companies.

Owl & Key Guides have guided CEOs, professional athletes, venture backed startups, Fortune 500 teams, and more. If you’re looking for the following, this training is for you!

Create more freedom and flexibility in your work

Deepen your existing coaching or leadership practice

Facilitate growth within your company, team, or community

Or become a paid Guide inside the Owl & Key ecosystem*

PROGRAM

Becoming a Guide is more than just training

This 9-week immersive training will give you the structure, methodology, and hands-on experience to confidently facilitate transformation—whether in your workplace, with clients, or within the Owl & Key community.

Live Weekly Training Sessions

1-hour group training each week (Thursdays at 2 p.m. EST).

Personal guidance to deepen your skills and confidence.

1:1 Mentorship

Hands-on practice in guiding others through the methodology.

Practical Application

Join a network of fellow Guides for ongoing development, collaboration, and support

Community & Connection

Be featured as a certified Guide within the Owl & Key Membership & Community.

Visibility & Engagement

Paid Facilitation Opportunities

Become eligible to join and/or host live sessions and be compensated for your guidance.

GET STARTED

Join the Owl & Key Guide Training Program

Whether you're looking to integrate this work into your existing career, explore new opportunities with Owl & Key, or simply be part of a movement centered around personal transformation, this is your invitation.

Become a Guide: Info Session + Live Q&A

Join Owl & Key Co-founder and Master Guide Krista Franks for a live info session and Q&A designed to answer all your questions about our upcoming Guide Training — and inspire your next chapter.

Paid In Full

$1,500 one time payment


Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)

1:1 Mentorship
Personal support and development

Hands-on Experience
Learn and apply our proven framework

Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth

Visibility & Engagement
Featured in our Membership & Community

Potential Paid Opportunities
Eligible to join and/or host live sessions

2-Payment Plan

$750/mo for two months


Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)

1:1 Mentorship
Personal support and development

Hands-on Experience
Learn and apply our proven framework

Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth

Visibility & Engagement
Featured in our Membership & Community

Potential Paid Opportunities
Eligible to join and/or host live sessions

3-Payment Plan

$500/mo for three months


Live Weekly Training Sessions
1-hour group training each week (Thursdays at 2 p.m. EST)

1:1 Mentorship
Personal support and development

Hands-on Experience
Learn and apply our proven framework

Community & Networking
Connect with fellow Owl & Key Guides for collaboration & growth

Visibility & Engagement
Featured in our Membership & Community

Potential Paid Opportunities
Eligible to join and/or host live sessions

Interested and have a question regarding the Owl & Key Guide Program?

MEET YOUR GUIDE

Krista Franks is a Master Guide, Wellness & Self-Care Educator, and the co-founder of Owl & Key — a pioneering platform in the next generation of intentional living.

For over a decade, she’s guided thousands of individuals through transitions, reinventions, and breakthroughs — helping them move from burnout and disconnection to clarity, wholeness, and fulfillment.

She’s not a therapist. Not a guru. Krista’s power lies in her ability to help people feel seen, safe, and strong enough to choose the life that’s right for them. Her frameworks are intuitive and strategic. Her delivery is elegant and wise.

Krista’s work has been trusted by individuals from AG1, Airbnb, Google, the NFL, Victoria’s Secret, and more. Owl & Key has partnered with companies like Mattel to support employees globally, co-created wellness programming with Headspace, and is now building the first tech-enabled lifestyle design membership — combining reflection, community, and integrative lifestyle science for everyday transformation.

Connect with Krista

From The Community

Real People, Real Results, Real Impact.

FAQs

Not Ready to Guide Yet? Become an Ambassador

If you love the work but aren’t ready to step into the Guide role, you can still be an integral part of the Owl & Key movement as an Ambassador.

Engage in the Work – Participate in our UNLOCKED Membership and take a live session

Enjoy Exclusive Perks – Access special discounts and community experiences

Share & Earn – Help others discover Owl & Key and earn referral commissions

Products to live the life you want every day

A self-coaching platform designed to fuel the life you really want. At a cost you can afford. Build momentum, confidence and community.

Strategic Planning for Life™ Book

$19.91

Trust Your Gut Club Tee

$40.00

Unlocked Membership

$19.99/mo

This program helped me so much. I am in shock about how much clarity it gave me, and how much I was able to actually change in my life.”

Ready to explore if this path is yours?